As a Web Strategist, I steered client & functional teams toward decisions based on user behavior data, user-centered design principles. I advocated for decisions that provided opportunity for user interactivity, dynamic content display, and low-effort on staff. The launched website breathes fresh life into the brand’s celestial, inspirational approach to philanthropic giving, while also providingContinueContinue reading “Uncovering a Celestial, Inspiring Brand and Improving the Content Manager Experience”
Project Type Archives
Coalescing 2 Brands into One Brand, 2 Websites
A long-time client underwent a comprehensive website redesign to migrate from custom, outdated theme hosted by a sunsetting company to our pinnacle custom WordPress builds. The aim was to create flexible content blocks that balanced flexibility and consistent branding for future growth. As part of the project, an SEO Audit and Keyword Research report wereContinueContinue reading “Coalescing 2 Brands into One Brand, 2 Websites”
Custom Dynamic Solutions
A non-profit organization supporting individuals affected by HIV/AIDS, faced challenges due to internal technical changes. They partnered with Firefly Partners to understand the breadth of issues caused and solutions that resolved critical to ride problems. The underlying solution was a custom WordPress/Salesforce sync for dynamic participant engagement. Within this solution, we along with other organizationContinueContinue reading “Custom Dynamic Solutions”
Empowering Clients with Seamless CMS: WordPress, Brand Control, and Choice
A long-time client dedicated to promoting the human-animal bond sought us to design and develop a new website based on other agencies’ UX research and a new brand identity. The project successfully stewarded the client to successfully incorporate their new visual brand and leverage the insights from the UX research. The website takes advantage ofContinueContinue reading “Empowering Clients with Seamless CMS: WordPress, Brand Control, and Choice”
PrEP’d. Because My Sex Life Is a Big D.
Nearly 90% of February 2019 PHNTX poll respondents said that they wanted their partner to know their own status with regard to HIV and other STIs. However, roughly 1/3 has gotten tested themself. Self-reported reasons for putting off getting tested included: Shame Unsure of where to go Fear of cost The idea behind the campaignContinueContinue reading “PrEP’d. Because My Sex Life Is a Big D.”
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