I specialize in helping organizations unlock the full potential of their MarTech stack to deliver personalized, measurable experiences. By aligning strategy, technology, and audience needs, we can deliver digital interactions that are timely, relevant, and impactful.
I’m Wynn Hawker-Boehnke
—a digital strategist and project manager who specializes in building custom solutions that make technology work smarter. My focus is on projects where I partner with the client to deliver custom solutions.
Whether it’s architecting new digital environments, refining existing systems, or connecting the dots across platforms, I approach every project with a strategic mindset and a clear goal: create solutions that deliver impactful solutions for both businesses and the people they serve.
What I’m known for
Personalization Strategy Across Martech Stacks
I help businesses define their audience, align marketing technology with customer needs, and deliver personalized digital experiences across multiple channels. My strategic approach ensures that every interaction is meaningful and tailored to drive engagement and results.
Data-Driven Insights & Performance Optimization
I drive decisions using data insights to inform strategy and optimize digital experiences. By establishing clear KPIs and measuring performance at each funnel stage, I help organizations make informed decisions that align with their business goals and improve outcomes.
Marketing Technology Optimization
With deep expertise in platforms like HubSpot and WordPress, I streamline systems to improve efficiency, reduce manual effort, and enhance the user experience. I help teams leverage technology to drive performance and reduce friction.
Cross-Functional Collaboration & Leadership
I lead cross-functional teams to deliver custom digital solutions, ensuring alignment across departments like UX, development, and marketing. By facilitating transparent communication and fostering collaboration, I ensure that projects are executed on time, on budget, and with clear business impact.
Don’t Take Just My Word
“Wynn finds a good balance between being ambitious – pushing the platforms as far as they can go with automations, while also keeping things under control by reducing the number of groups and relying on automations to do their work. Wynn also has a focus on building the foundation for long term (YOY) growth as the north star, and not simply optimizing individual campaign performance.
Josh
Email Developer
“Wynn had some really good insight, and overall on the website and kind of how to approach things. And I, as a really detailed logistical person, I really loved how much Wynn could break it down. They could break it down into the different pieces that are super helpful.”
FAST
Empowered Client
“Happy to report that we exceeded last year[‘s campaign revenue] by 35% thanks in large part to all of your help in moving our digital program in the right direction.”
Empowered Client
wynnhb.com 