Blog Posts + Short Articles Virtual Event Strategies for 2021 | Persuasive Firefly Partners, 2021 Framework for a Successful Digital Strategy | Descriptive Firefly Partners, 2020 Navigating COVID + End of Year Campaigns | Expository Firefly Partners, 2020 (ghostwriter) The Future of Sexual Health Care | Persuasive Prism Health North Texas, 2019 Health Care isContinueContinue reading “Content Writing”
Project Type Archives
Launching an Affirmative, Affordable Option
This microsite is in support of a specific campaign to reach folks looking for PrEP care and/or STI testing/treatment. I produced the copy and site in a single day on WordPress using Divi’s Theme Builder.
A New Brand
In February of 2017, a 30 year old organization rebranded its name for the first time. In the first year, I supported the rebrand from my then-Development Strategist role. In 2018, post promotion, I led the effort to create a branded experience throughout our written and creative assets. This poster was submitted to the DFWContinueContinue reading “A New Brand”
Personalize Your Health
“Personalize Your Health” is the embodiment of the care provided at Prism Health North Texas. The tagline is copy I created and used as the inspiration behind the new brand. Rackcard Advertisements Staff Shirts
STI Education Collateral
The audience for these materials were community members where STI rates skyrocketed in 2017. I distilled the copy from meetings with a subject matter expert and drafted the designs for the designer to bring to life. This folds into a small brochure that fits into your pocket. The concept was sketched on paper for theContinueContinue reading “STI Education Collateral”
Brewing Up Advocacy
Brewing Up Advocacy highlights the integration of my copy and creative skill set. This event served to introduce complete strangers to the mission of Prism Health North Texas and motivate them to sign up for our 5K walk in October. The event successfully brought in new people to the event and surpassed last year’s nightContinueContinue reading “Brewing Up Advocacy”
PrEP’d. Because My Sex Life Is a Big D.
Nearly 90% of February 2019 PHNTX poll respondents said that they wanted their partner to know their own status with regard to HIV and other STIs. However, roughly 1/3 has gotten tested themself. Self-reported reasons for putting off getting tested included: Shame Unsure of where to go Fear of cost The idea behind the campaignContinueContinue reading “PrEP’d. Because My Sex Life Is a Big D.”
wynnhb.com 