A long-time client dedicated to promoting the human-animal bond sought us to design and develop a new website based on other agencies’ UX research and a new brand identity. The project successfully stewarded the client to successfully incorporate their new visual brand and leverage the insights from the UX research. The website takes advantage of a new, simplified, user driven Information Architecture that reduces friction points and highlights human stories with a visually appealing, exciting design.. With a refined information architecture and a visually appealing design.
Technology
WordPress, Gravity Forms, Salesforce
Timeline
11 Months
Role
Project Manager
Date Completed
June 2023
My Project Roles Included
Project Manager
- Led cross-functional teams, including designers, developers, and contractors to ensure project milestones were met.
- Coordinated communication between Client stakeholders, the UX Agency, the branding agency, and our project team to ensure alignment and timely decision-making.
- Monitored project progress, budget, and resources, addressing any issues or roadblocks promptly. Project ended 45% profitable
Information Architect
- Conducted a thorough review of the existing website’s information architecture, identifying areas for improvement and restructuring the navigation hierarchy.
- Created a new site map based on the findings of a site audit and the results of the UX research.
Technical Spec Writer
- Collaborated with content managers and stakeholders to understand their specific needs and requirements for the content management system (CMS).
- Translated those requirements into detailed functional specifications, outlining the features and capabilities the CMS should support.
- Worked closely with the development team to ensure the CMS was customized to meet Pet Partners’ content management needs, including dynamic content integration and easy-to-use editing tools.
Functional Testing Lead
- Developed a comprehensive testing strategy and test plans to ensure the website’s functionality and user experience met the desired standards.
- Conducted thorough testing of the website’s features, including forms, navigation, and dynamic content elements, to identify and address any bugs or usability issues.
- Collaborated with the development team to prioritize and resolve issues, ensuring a high-quality and seamless user experience.
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