As a Web Strategist, I steered client & functional teams toward decisions based on user behavior data, user-centered design principles. I advocated for decisions that provided opportunity for user interactivity, dynamic content display, and low-effort on staff. The launched website breathes fresh life into the brand’s celestial, inspirational approach to philanthropic giving, while also providing a more stable and easier to manage system.
Technology
WordPress, Gravity Forms, Active Campaigns
Timeline
6 Months
Role
Functional Strategist
Date Completed
November 2025
My Project Roles Included
Web Strategist
- Collaborated with content managers and stakeholders to understand their technical comfort as a foundation for defining configuration requirements for the content management system (CMS).
- Translated those requirements into detailed functional specifications, which outlined the features and capabilities the CMS should support, where the CMS will deliver content dynamically, and how the CMS will be configured to meet staff ability.
Information Architect
- Completed a content audit of the website’s current content based in organic traction, user engagement, and page alignment of business goals.
- Created a new technical site map based on SEO/AI findings in the content map and user language.
- Defined types of content needed on the website from resources (and their taxonomy), blogs (and taxonomy), people, testimonials, and more.
Project Manager
- Led cross-functional teams, including designers and developers (FTEs and 1099s) to ensure project milestones were met.
- Monitored project progress, budget, and resources, addressing any issues or roadblocks promptly.
Functional Testing Lead
- Defined the testing plan that accounted for different use cases, appropriate data capture & delivery, and WCAG AA compliance.
- Collaborated with the development team to prioritize and resolve issues, ensuring a high-quality and seamless user experience.
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