Nearly 90% of February 2019 PHNTX poll respondents said that they wanted their partner to know their own status with regard to HIV and other STIs. However, roughly 1/3 has gotten tested themself. Self-reported reasons for putting off getting tested included:
- Shame
- Unsure of where to go
- Fear of cost
The idea behind the campaign was to bring sexual desire and fantasy out of the shadows and to empower individuals to live into their sexual desire by investing in their sexual wellness. PrEP is a medication regimen that prevents contraction of HIV, but it is not the only way for individuals to be prepared for their adventures. All the models are individuals who are in the targeted audience – not professional or amateur models. The location for the shots was chosen to convey brightness and light. Sex toys were included and the models brought or picked their own – many of the shots captured where of that individual expressing exactly what they felt when engaging that toy.
Campaign increased website attendance by 200%. Coupled with high website attendance, weekly patients mentioned coming to the the new Center because of the website or Google.
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