Coalescing 2 Brands into One Brand, 2 Websites

A long-time client underwent a comprehensive website redesign to migrate from custom, outdated theme hosted by a sunsetting company to our pinnacle custom WordPress builds. The aim was to create flexible content blocks that balanced flexibility and consistent branding for future growth. As part of the project, an SEO Audit and Keyword Research report were conducted to optimize for the users who are not yet aware of the organization but are already invested in the cause. The C4 organization was brought under the branding of the C3 organization during the redesign of both websites, enhancing consistency across their digital platforms.

Technology
WordPress, Gravity Forms

Timeline
6 Months

Role
Project Manager

Date Completed
October 2021

My Project Roles Included

Project Manager

  • Managing project budgets, timelines, and resources effectively, while ensuring client satisfaction and meeting project goals. Project ended 45% profitable
  • Coordinated with design, developers, and content creators, to ensure timely completion of tasks and adherence to project milestones.

Technical Specification Writing

  • Collaborated with content managers and stakeholders to understand their specific needs and requirements for the content management system (CMS).
  • Translated those requirements into detailed functional specifications, outlining the features and capabilities the CMS should support.

Functional Testing Lead

  • Conducted thorough testing of the website’s features, including forms, navigation, and dynamic content elements, to identify and address any bugs or usability issues.
  • Collaborated with the development team to prioritize and resolve issues, ensuring a high-quality and seamless user experience.

Information Architect

  • Created a new site map based on the findings of a site audit and the results of SEO Keyword Research

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