Brewing Up Advocacy

Brewing Up Advocacy highlights the integration of my copy and creative skill set. This event served to introduce complete strangers to the mission of Prism Health North Texas and motivate them to sign up for our 5K walk in October.

The event successfully brought in new people to the event and surpassed last year’s night of registrations.

Event flier was the second component designed. Loteria was intentionally chosen for two reasons 1) desire to engage and include the Latinx community and 2) to play off the idea of “four corners” brewery and “four corners” of HIV advocacy.

The loteria themed was woven through out. Collectible playing cards are located at each corner – the backside has important education information. The loteria playing board includes local elements and community insider visuals for the in-the-know.

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