A New Brand

In February of 2017, a 30 year old organization rebranded its name for the first time. In the first year, I supported the rebrand from my then-Development Strategist role. In 2018, post promotion, I led the effort to create a branded experience throughout our written and creative assets.

This poster was submitted to the DFW AMA Marketer of the Year competition (non-profit) in support of the application based on the rebrand work. We won.

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